Guided Wealth Portfolio (GWP)

Invest your way—anytime, anywhere. 

Guided Wealth Portfolio (GWP) is our digital investing solution that combines sophisticated technology with personalized service from a dedicated financial advisor.

• Intuitive technology – Our online platform is designed to put you in the driver’s seat. You’ll receive a diversified portfolio¹ that matches your risk preferences and helps you work toward your unique financial goals—all at your fingertips. You will have the ability to review your account and adjust your goals at any time.

• Professional guidance – Unlike most digital investing solutions, GWP is fully backed by a personal financial advisor whose mission is to help you achieve your investment goals. When your life or financial goals change, your advisor will evaluate your portfolio to ensure it is still the right solution for you. Best of all, your advisor is available any time you may have a question about your account or investing strategy.

• Personalized service – You’ll receive an investment allocation and road map based on your unique goals, time horizon and risk preferences. Your portfolio is monitored daily and rebalanced as needed. 

• Cost-effective wealth management – Our digital investment tool offers cost effective solutions by utilizing exchange traded funds (ETFs)² and allows you to start investing in your future with only $5,000.³

HOW IT WORKS

The GWP three-step process is what determines which portfolio is right for you based on your individual goals, investment timeline and your risk preference.
Here's how it works:

1. Determine your goals.
 You’ll choose from three primary goal options:

• Retirement: You want to potentially grow your account for retirement
• Major purchase: You want to save and invest for a home, vehicle, vacation or more
• General investing: You don’t have a specific goal in mind, but you want to start investing for the future

2. Determine your investment horizon
If you’re investing for retirement or a major purchase, your investment time frame will be the key factor in determining your initial portfolio allocations

3.  Evaluate your risk preference
You’ll answer a series of risk preference questions, either online or with your advisor. This will clarify if you prefer:

• Taking on more risk, which means you’ll receive more equity exposure in your portfolio
  
• Taking on less risk, which means you’ll receive more fixed income exposure in your portfolio
  
• A mixed approach, which means you’ll receive a balanced mix of equity and fixed income in your portfolio