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WHERE TECHNOLOGY MEETS PERSONALIZED WEALTH MANAGEMENT
Investing is not one-size-fits-all. That’s why our approach combines smart digital tools with personalized guidance to help you build confidence in your financial journey. From tailored strategies that reflect your unique goals to ongoing adjustments that respond to market shifts, we provide a comprehensive framework designed to support your long-term success.
What Is The Guided Wealth Portfolios Tool?
Guided Wealth Portfolios (GWP) is a digital investment platform that combines intuitive technology with personalized guidance from a dedicated financial advisor. Unlike other online investment tools that typically require a large investment, Guided Wealth Portfolios requires just a $5,000 initial investment.*
Who Is GWP For?
New investors looking for a smaller initial investment.
Busy professionals who want automated investing with expert support.
Anyone seeking a cost-effective, goal-based investment strategy to grow their wealth with confidence and clarity.
HOW IT WORKS:
The three-step portfolio building process:
What’s your goal? You’ll choose from three primary goal options:
Retirement: You want to potentially grow your account for retirement.
Major purchase: You want to save and invest for a home, car, vacation, etc.
General investing: You don’t have a specific goal in mind, but you want to start investing for the future.
What’s your investment horizon? If you’re investing for retirement or a major purchase, your investment time frame will be the key factor in determining your initial portfolio allocations.
What’s your risk preference? Next, you’ll answer a series of risk preference questions, either online or with your advisor to clarify your risk preferences, which are a key determining factor in your investment allocation track:
Taking on more risk, which means you’ll have relatively more equity exposure in your portfolio.
Taking on less risk, which means you’ll have relatively more fixed income exposure in your portfolio.
A mixed approach, which means you’ll have a relatively balanced mix of equity and fixed income exposure in your portfolio.
If you’re investing for retirement or a major purchase, you’ll get what’s called a portfolio glidepath, which will “glide” you toward your goal over time and work toward one of five investment objectives.
If you want to invest for general purposes, you’ll receive an investment allocation aligned with one of the five investment objectives based on your stated risk preference. Unlike the other two Guided Wealth Portfolios goals, the general investing goal isn’t tied to a specific timeline, so you will remain in that investment objective unless your risk preference changes.
Guided Wealth Portfolios (GWP) is a centrally managed investment program sponsored by LPL Financial LLC (LPL). GWP generates investment recommendations based upon model portfolios constructed by LPL. If you are receiving advisory services in GWP from a separately registered investment advisor firm other than LPL, LPL is not an affiliate of such advisor. LPL investment advisors are registered with the U.S. Securities and Exchange Commission, and LPL is also a Member FINRA/SIPC.
All investing involves risk including loss of principal. No strategy assures success or protects against loss. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
*An annual small account fee is applied to accounts with less than $10,000 invested.